Yuichi Soga 曽我勇一
​JAPANESE CREATIVE DIRECTOR ​

​Since graduating with flying colours from Tokyo Max Beauty College in 1987 with a Professional Hair Specialist diploma, Mr Yuichi Soga has amassed a total of coming three decades of hair industry experience, to reach the pinnacle of his career as a veteran hair maestro and a pioneering Creative Director of Aoyama Hair Studio.
With his sterling reputation as a steely perfectionist, Director Yuichi Soga always get things done in the exact perfect and precise way he wants, in the highest standards possible.

His vast international experience (Mr Yuichi Soga has worked with numerous renowned artistes and top hair professionals from across the globe in countries such as England, Spain, Germany, Japan and Singapore) serves as a rich cultural backdrop in his creative application of professional knowledge and skills in the hair service industry. Mr

Yuichi Soga also has vast experience in fashion-runways creative hairstyling and artistic hair creation and he has participated in various exciting fashion shows internationally.

Besides juggling his hectic schedule as Creative Director of Aoyama Hair Studio, Mr Yuichi Soga also finds time to hone his craft and to stay current in the fast changing world of hair trends. Mr Yuichi Soga currently serves as the appointed Country Educator for Milbon Global (Japan's No.1 and largest professional salon hair care brand). Before his current stint, Mr Yuichi Soga was also the appointed Educator for Shiseido (Singapore).

​When Mr Yuichi Soga is not conquering the rapid waves of the hair fashion industry, he finds time in his leisure conquering the tall pacific waves as an avid amateur surfer.

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Haruka サワノハルカ
​JAPANESE ASSISTANT DIRECTOR - Clementi Mall

Our Japanese Assistant Director, Haruka, is a veteran hairstylist with 15 years experience in the industry. She is skilled at all aspects of hairstyling, from cuts to perms, and is particularly known for her ombre and balayage colour creations.

Known for being an incredibly detailed stylist, Haruka usually has a notepad with her with which she uses to record her observations and new ideas that she draws inspiration from. Occasionally, she may take longer time while doing the hair consultation, as she makes sure that she is has a good understanding of the client’s preferences before designing a customised hair style, and goes on to execute the designed hairstyle to perfection.

With her service-centred approach, she puts in the extra effort to share about hair care and styling tips, so that clients can extend the longevity of their colour/treatment, and achieve the same salon-worthy look.

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Kei けい ケイ
​JAPANESE ASSISTANT DIRECTOR - Westgate

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